|
A Business Comes
of Age - The History of Phoon Huat
Honesty and reliability
- these two traits have been the cornerstone of Phoon Huat's
success since its fledgling years as a small shop along Middle Road.
Steeped in history and tradition, the company was established in 1947 by
Wong Tai Fuang when he moved to Singapore from Hainan Island, China.
An entrepreneurial
spirit enabled him to conceive of this business but it was sheer hard
work and shrewd commercial sense that transformed his meagre
35 sq metre shop into a profitable business
supplying baking ingredients.
In the early days,
Wong Tai Fuang made deliveries personally on his bicycle gaining trust
from his customers and gradually developed the “honesty and
reliability” business charactistics.
Today, the business
is run by his descendants and professionals with the heart of the
operations now situated at 231A Pandan Loop.
However, Phoon Huat's
best days lie in its future. The company will continue to meet the ever
changing needs of its many customers while staying true to its corporate
philosophy.
|
